Pricing · three ways in
Start free. Stay because it works.
Three tiers, structured to match where you actually are. Community is genuinely useful on its own — twelve weeks of First 90 Days playbook content. Pro opens the full operating system. Studio handles multi-brand work for fractional operators. Pro pricing starts at $9.99/mo and rises $10 for every 25 operators who join — lock today's rate for life.
Community
“For operators just getting their POV onto the page.”
No credit card required
- First 90 Days playbook · 12 weeks of content + exercises + templates
- Brand starter kit · voice, audience, thesis worksheets
- Strategy Wizard starter · first session free
- Directory access · browse vetted operators & tools you can hire
- Monthly workshop · one public session per month
- Newsletter · weekly POV-anchored writing on brand-driven business
Pro
“For operators ready to put the system in motion.”
Locked for life · rises to $19.99 after 24 more members
- Full Strategy Module · thesis, goals, diagnosed focus, Strategy Wizard
- Content Pipeline · Idea Lab → Brief → Repurpose → Schedule
- Operating Loop · live activity stream and outcome tracking
- Measurement · CAC, CLV, retention, daily pulse — proof the engine compounds
- Brand Inputs editor · voice, audience, lexicon, structures, POV anchors
- Beehiiv integration · signal-driven Idea Lab from your channel
- Office Hours · weekly working sessions and quarterly cohorts
- Directory + Network · full access + 20% referral share
- Direct input on roadmap as a founding member
Studio
“For operators managing multiple brands in parallel.”
Priced to your brand portfolio · we'll scope it with you
- Everything in Pro · full operating system per brand
- Multi-brand workspace · switch between brands without context loss
- Per-brand isolation · strict RLS, zero cross-contamination of voice or strategy
- Studio analytics · portfolio-level metrics across brands
- Measurement per brand · portfolio CAC/CLV across your brands
- Add brands as needed · scale your portfolio anytime
- Priority Office Hours · Studio member sessions monthly
- Onboarding support · 1:1 setup session for first three brands
Founding pricing · the math
The price climbs as we grow.
Pro pricing isn't a marketing tactic. It's how we reward the people who show up first. Every 25 operators, the price goes up $10 — starting at $9.99/mo and holding at a $199.99 ceiling. Whatever rate you join at is yours for life.
Today's rate, locked for life. The price only goes up from here — never down. Your rate stays as long as you stay (and for 12 months after, if you ever pause).
Real feedback. Real usage. Early members shape Stage 2 and Stage 3 scope through direct input. We don't ask for testimonials — we ask for honesty about what works and what doesn't.
Early belief is worth more. The operators who join before the product is obvious take the most risk — so they pay the least, for as long as they stay.
Which tier · how to decide
Pick where you actually are.
There's no upgrade pressure. Most operators stay in Community for a quarter before moving to Pro. Studio is only worth it once you're actively managing three or more brands — one or two operators don't need the multi-brand surface.
Stay in Community.
You haven't shipped consistently yet. You need the playbook more than the operating system. Twelve weeks of First 90 Days content will move you further than any tool.
“I'm just starting to figure out my POV. Margo would be overkill.”
Go to Pro.
You're shipping. You have an audience. The bottleneck is real. You need the operating system, not the playbook. Founding spot makes the math easy.
“I'm behind on content every week. I need a system, not another tool.”
Get Studio.
You're a fractional CMO, advisor, or portfolio operator managing 3+ brands in parallel. The cross-brand isolation alone justifies the price.
“I run four brands. Margo across all of them, no context bleed.”
Feature comparison · everything at once
What's in each tier.
Full feature comparison across all three tiers. The big lines: Community is the playbook + light tools, Pro is the full operating system, Studio adds the multi-brand workspace.
Community
Free
Pro
from $9.99/mo
Studio
By request
Billing · how it actually works
Pricing questions, answered.
When does my rate actually lock in?+
The rate you see at checkout locks in the moment your first payment goes through — and pricing only rises from there ($10 for every 25 members who join), so today's rate is always the lowest it'll be. As long as you stay subscribed, your rate stays. If you cancel and rejoin within 12 months, it's preserved; after that you'd rejoin at the current rate (capped at $199.99/mo).
Can I cancel anytime?+
Yes. Month-to-month, no contract, no cancellation fee. Cancel in one click from your account settings. Your access continues through the end of the current billing period.
If you cancel, your locked rate is preserved for 12 months in case you come back — we're not punishing you for trying it.
Is there an annual plan?+
Annual billing comes in Q2 with a small discount (roughly two months free vs. monthly). Because your monthly rate is locked for life, the annual discount is less meaningful — your monthly rate is already the lowest you'll ever pay.
How does Studio pricing work?+
Studio is priced by request, scoped to your brand portfolio. Request access from the Studio tier above with your email and we'll follow up to size the right plan for the number of brands you're running.
You can add or remove brands anytime. Removing a brand archives its data — you can restore it within 90 days if you re-add the brand. After 90 days, archived data is permanently deleted.
Can I upgrade from Pro to Studio?+
Yes. Your locked Pro rate carries over as a credit toward your Studio plan. Request Studio access and we'll scope the move with you.
If you later downgrade from Studio back to Pro, your locked Pro rate resumes.
Do you offer refunds?+
Yes. 30-day money-back guarantee for new members, no questions asked. After 30 days, we don't refund prorated portions of a monthly billing cycle — but you can cancel anytime to prevent the next charge.
For Studio members, the 30-day guarantee applies to the base subscription. Additional brands added mid-month are prorated and refunded on cancellation.
What happens to my data if I cancel?+
Your data stays accessible in read-only mode for 90 days after cancellation. You can export your full Strategy Module, Brand Inputs, briefs, and Activity Stream as JSON or markdown anytime.
After 90 days, your account is fully deleted unless you rejoin. If you rejoin within that 90-day window, everything is restored exactly as you left it.
Why does the price go up as you grow?+
Because the operators who join first take the most risk — the product is least proven when they sign up. Rewarding them with the lowest permanent rate is the fairest trade we can offer.
It also keeps us honest: the price rises only as real usage validates the product, $10 at a time per 25 members, capped at $199.99/mo. Whatever rate you lock in is the lowest you'll ever pay.
Do you offer team or agency seats?+
Not at v1. One Margo account = one human user. Studio supports multiple brands per single user (fractional CMOs, portfolio operators), but not multiple users per brand.
Team seats are on the v2 roadmap. If you're an agency considering Margo for client work, get in touch — we want to learn from those use cases before building the seat model.
Founding cohort · $9.99/mo right now
Lock the rate. Shape the product.
Members lock in today's rate for life and get direct input on product scope through Stage 3. 24 more members before it rises to $19.99/mo.